How to Tell the Difference Between Faux and Real Fur

Telling the difference between real and faux fur has become increasingly difficult as the quality of fur alternatives has improved – they now often feel and look just like animal fur. Not only is spotting a cruelty-free alternative becoming more difficult, but real fur can end up on low-cost clothing that isn’t labelled correctly, meaning that people are unwittingly ending up with animal skins in their wardrobe.