Latest in Green Marketing: Clothes-Closet Advertising

NEW YORK (YouTube.com/AdAge) — One of the tentacles of the rapidly expanding green marketing movement is turning consumers’ clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally-friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers’ commercial messages into consumers’ bedrooms and other dressing areas.